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IIIrd Floor, Shree Chamber, Naza Computer Market, Near Basant Cinema, Hazratganj, Lucknow.

3rd Floor, Upstair Rama Sarees, In Bhootnath Market, Indira Nagar, Lucknow.

U.R. Plaza, Near Phoenix Mall, Beside Acumen Hotel (LDA), Alambagh, Lucknow.

Mass Communication (335) – Sr Secondary Chapters

Sr. no.	Chapter Name	PDF
1	Introduction to Communication
2	Mass Communication
3	Role and Impact of Mass Media
4	Development Communication
5	Introduction to Print Media
6	What is News?
7	Reporting and Editing
8	Language Press in India
9	Characteristics of Radio
10	The Radio Station
11	Formats of Radio Programmes
12	Radio Programme Production
13	Television in India
14	Role of Television as a Mass Medium
15	Television Channels
16	Television Program Production
17	Advertising - An Introduction
18	Advertising - An Industry
19	Public Relations - An Introduction
20	Public Relations - Tools
21	Characteristics of New Media
22	New Media: The Industry
23	New Media: Target Audience
24	New Media: Employment Opportunities
25	25A. Introduction to Traditional Media
26	25B. Introduction to Photography
27	26A. Types of Traditional Media
28	26B. The Camera
29	27A. Comparison of Traditional Media with Electronic Media
30	27B. Photojournalism
31	28A. Communication through Traditional Media
32	28B. Role of a Photojournalist

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